TCHIN IDENTITY

Gin bottle

CLIENT

ITS WOOD, a Belgian forestry company, developed Tcharbon®, a high-quality charcoal made exclusively from hardwood by-products from local forests.

Following this valorization approach, ITS WOOD launched Tchin, a gin made from vegetable charcoal and Sylvester Pine.

GOAL
The Tchin project aims to establish a strong identity for this new gin, building on Tcharbon's image while developing its own distinct personality and a premium positioning.

The Tchin range currently includes:

• Tchin 40%: The classic gin version.

• Tchin 0%: An alcohol-free alternative.

• Tonic: A tonic specifically formulated to complement the gin.

TCHIN® is producted & distributed

by  ITS WOOD ​