In my mind, the designer is the link between industry, the product and the user.

The product must meet requirements related to production, technology, marketing, logistics, finance ... My role will be to synthesize these constraints with sensitivity and creativity, to achieve a technically feasible product, economically viable and attractive.


The user is the final decision maker, he makes the decision to buy - or not - the product.
Rightly, I defend his interests.

Understanding his needs (conscious and unconscious), his behavior and his environment, will allow to  offer to him a functional and desirable product, a product that makes sense!

Throughout the creative process, it is important to understand what problems are really needed to be solved and to redefine the question from the perspective of the user.


My approach goes beyond simple aesthetic pursuit.

The products I develop reflect what they really are and express the function they fulfil.
I always look for simple solutions because I believe they are the strongest, the most beautiful and the most enduring.


I place great focus on the end product and its finish.
Detail gives the product that indefinable something that will make all the difference. The balance of forms, the choice of materials and the subtlety of details bring out the natural elegance of the product.


The product is often the most significant manifestation of the company. The image it conveys is essential in the construction of its identity and reflects its values. I will make sure that this image matches the target and that it fits in a coherent way in the proposed range.

"Design the right thing,

then design the thing right"

Design Council

"Simplicity is complexity resolved "

Constantin Brancusi

"God is in the details”

Ludwig Mies van der Rohe


A project is divided into several key phases:


It's familiarizing with your products, the competitive universe, the challenges of your sector, the resources available, the technologies to integrate, etc.
This preliminary step provides an overview of the ecosystem in which the product will be integrated. It also aims to refine the briefing and thus ensure a good understanding of the objectives of the project.

This is the exploration phase. I will present different orientations at the conceptual, formal and functional levels.

This is the materialization of the concept.
It begins with an overall definition of form and functions.
Then, the project is refined to achieve to  a solution that (ideally) meets all expectations.
The product is designed in detail.

This phase is supported by the industrial partner.
My role will be to ensure respect and consistency of the project as validated in the previous phases.

The development of a product is not a linear process.

The different stages are permeable and adapt from one project to another.


My 2D and 3D tools will make the solutions tangible. Sketches, 2D plans, 3D modeling, usage scenarios, functional models, visual and functional prototypes will allow us to test, exchange and validate (or invalidate) ideas.



Product development mobilizes specific skills (production, engineering, sociology, ...). It is necessary to use resources where they are most effective. The project team, composed initially by members of your company and myself, will, if necessary, be supplemented by external partners. My ability to transversality and my technical knowledge will allow me to interact with the various partners and suppliers.