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STÛV STUDIO
Study of "Stûv Studio" space design
(100% Stûv spaces in multi-brand showrooms)
CLIENT
Stûv, a Belgian company, designs and manufactures wood and pellet heating appliances, acclaimed for both their minimalist design and high performance.
GOAL
Study new space planning principles to:
• Highlight Stûv products.
• Implement the new Stûv identity.
• Create a strong and inspiring Stûv universe consistent with its values and visual codes.
• Design specific presentation accessories and standardized communication elements.
RESULT
Updated the Stûv Design Guide based on 4 key principles:
• Differentiate the zone: Clearly define the area, highlight the brand, and create a sense of calm and openness (through sobriety).
• Inspire: Encourage visitors to take their time, reflect Stûv's warm and authentic values, and enhancing products through architectural elements.
• Inform & Humanize: organize 3 levels of information: Immersive Brand Experience (Throughout Showroom) / Direct Product Information (next to Products) / Technical Information (combustible kits)
• Adapt: Ensure the design can be tailored to each location.
Updated Stûv toolkit with predefined colors, materials, furniture, and photos.
Creation of standard communication materials: Brand structure, visuals, brand manifesto, range card, product data sheets, catalogs, display supports (metal profile) and combustible kits.
Practical application:
Design of news Stûv Studios.
Study in collaboration with Atelier Blink.