ITS WOOD is Belgian forestry company.
They launched Tcharbon®, a high-quality Belgian charcoal produced exclusively from hardwood by-products from local forests.
• Our mission was to think beforehand about packing, protecting and pour the charcoal.
• Design a strong visual identity for the new Tcharbon® brand.
• A preliminary research on
- different formats, materials, manufacturing and filling processes.
- ergonomics and lighting scenarios of the BBQ
- communication and visuel identity.
• The choice of packaging finally went to a standard kraft bag (compatible with the bagging machine). We dressed it in a sober but striking graphic design with directly identifiable Belgian and "eco" accents.
TCHARBON® is producted & distributed
by ITS WOOD
Designed in collaboration
with Thomas Vancraeynest.